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Our “Why I Vote” campaign gives artists a chance to share personal opinions on the key issues shaping the 2016 Presidential Election. Along the way, they encourage young people, a traditionally under-represented demographic at the polls, to participate in the political process that impacts us all. From Kesha to T.I. to American Authors, each episode focuses on a particular subject, including immigration, LGBTQ rights, mass incarceration, and education opportunities. We’re hoping to galvanize first-time voters interested in shaping their own future.
In our series finale, JoJo tells a personal story about her father who suffered from, and eventually lost his battle with, drug addiction. The abuse of opioids such as heroin, morphine, and prescription pain relievers is a critical issue in America today. The singer explains why preventative programs are imperative – addicts deserve the treatment they need to recover. “I really believe you can wake up and change your life if you have the right resources,” she says.
Previous episodes of “Why I Vote” featured Vic Mensa, T.I. Kesha, American Authors, Becky G., John Legend and Andra Day and Common.
Vevo will continue the discussion on Friday, November 4th by hosting a Facebook live event “Why I Vote: Live” at 6:30 ET/3:30 PT to discuss the many issues at hand and the upcoming election. Artists expected to be offering their insights and opinions include T.I., Andra Day, Vic Mensa, and Bethany Cosentino. Rock The Vote’s Jesse Moore will lead the discussion along with Vevo host Julz Goddard.