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The next BPI Innovation Hub Mixer, which seeks to match innovative tech companies with record labels that are looking to utilise new technology in their business, will take place on 7th March at Runway East Shoreditch, London EC1.
This event follows the inaugural Mixer held at the BPI’s County Hall base in November 2016, which met with a positive response and has led to a number of encouraging leads among the participants. Tech start-ups so far potentially benefitting include Exclusiph, Doo Wap, Gig Rev, Duel and Chew.TV, while SupaPass – the fair trade streaming app – is now working with label attendees Regent Street Records and Gold Bar Records.
Joao Afonso, CEO and Co-Founder of Exclusiph, an online service for high quality and official music images, said: “We’re currently in discussions to provide our service to the BRIT Awards and Mercury Prize as well as to fellow tech company Doo Wap, while things are also moving forward with BMG and [PIAS]. Although we were already talking with them, presenting and networking with them at the BPI Innovation Hub strengthened that relationship.”
The Innovation Hub has attracted the interest of a broad range of tech companies and labels, including the majors, but its organisers are keen to ensure that the independent community is also served.
Heading up the initiative for the BPI is Innovation Hub Director, Vanessa Higgins, who serves on the BPI’s Council as an independent label representative. Supporting Vanessa are Charles Fitzgerald and Anthony David King and the BPI’s Director of Independent Member Services, Chris Tams, who is responsible for its general operation.
Innovation Hub Director, Vanessa Higgins, comments: “The reaction to our first Mixer event has been fantastic, and we’re seeing a growing appetite from tech companies and labels of all sizes to get involved, which demonstrates the need for this initiative. The Department for Culture, Media and Sport have also expressed an interest, as they are keen to encourage activity that brings culture and digital together.
“For this coming Mixer I wanted to take the music community in to the heart of the tech world, so I am delighted by the prospect of staging the event at Runway East Shoreditch, and look forward to delivering further success stories for music and technology.”Share